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8.0/ 10
Very good
Recommended without reservation
Chad Piepho has worked in Minnesota real estate since 2003 and has been based in the Brainerd Lakes area since 2008, now serving as broker/owner of Counselor Realty's Brainerd office. His public review footprint is thin for that tenure — six ratings on one aggregator site, all five stars — so there is limited independent volume to judge consistency against. His stated coverage is concentrated on specific lake chains (Gull Lake, Whitefish Chain) and nearby towns rather than the broader Brainerd market as a whole.
Pros
- ✓More than two decades in Minnesota real estate, with roughly 18 of those years based specifically in the Brainerd Lakes market rather than commuting in from the Twin Cities.
- ✓Coverage is defined by named lake chains and townships — Gull Lake, Whitefish Chain, Crosslake, Emily, Nisswa, Lakeshore — rather than a generic citywide service claim.
- ✓Named new-construction referral relationship (Price Custom Homes) for buyers who want to build on or off the lakeshore instead of buying an existing home.
Cons
- ✗Public review volume is small — six ratings found on one third-party site — which is not much sample size to judge against, even though the rating itself is a clean five stars.
- ✗Not a solo practice: Angela Piepho and Dawson Piepho, who share his surname, are also listed as agents out of the same office, so a listing may be worked partly by a relative rather than by Chad directly.
- ✗No published sales-volume or homes-closed figures turned up publicly, so his actual annual output can't be sized against competitors who do publish production numbers.
Agent overview
Chad Piepho started in real estate in 2003 with Coldwell Banker in the Twin Cities, then moved to Counselor Realty's Coon Rapids office before relocating to the Brainerd Lakes Area in 2008. He has been based there since, and now operates as broker/owner of Counselor Realty's Brainerd office, working alongside a small family-based team listed as Angela Piepho and Dawson Piepho.
His stated service area centers on the Gull Lake and Whitefish Chain lake systems and the surrounding towns of Crosslake, Emily, Nisswa, and Lakeshore. Beyond standard resale, he lists foreclosure, bank-owned, and HUD inventory, and maintains a referral relationship with a local builder for buyers who want new construction on a lake lot rather than an existing home.
Core specialties
Lake-chain properties
Concentrates on the Gull Lake and Whitefish Chain systems and adjacent lake towns rather than covering the wider Brainerd resale market generally.
New construction & distressed inventory
Runs a referral relationship with Price Custom Homes for buy-and-build lake buyers, and separately handles foreclosure, bank-owned, and HUD listings.
Commission & fees
No discount or flat-fee structure advertised publicly; commission appears to be a standard negotiated split typical of the local market.
Who this agent is for
Lake-chain buyers and sellers
Best suited to property specifically on or near the Gull Lake or Whitefish Chain systems, where his stated coverage is concentrated.
Build-to-suit lake buyers
A reasonable option for buyers who want a new-construction home on a lake lot rather than an existing resale, given his builder referral relationship.
Not for
Buyers who want a strictly solo agent, or one with a large, independently verifiable public review history to check before hiring.
Verdict
Piepho's tenure is real and verifiable — in the business since 2003, in the Brainerd Lakes market specifically since 2008 — and his lake-chain focus lines up well with this market. The public record beyond that is thin, with only a handful of third-party reviews and no published sales figures to weigh him against higher-volume competitors.
Score: 8.0 / 10 · Very good
Areas served
Common questions about Chad Piepho
Is Chad Piepho a solo agent?
No. He is broker/owner of Counselor Realty's Brainerd office and works alongside Angela Piepho and Dawson Piepho, who share his surname and are listed at the same office.
What areas does he cover?
His stated service area is the Brainerd Lakes Area, including Crosslake, Emily, Nisswa, and Lakeshore, with particular emphasis on the Gull Lake and Whitefish Chain lake systems.